Thursday, March 4, 2010

Faster Farms makes the news...

From an article that was sent in an email...

Foster Farms Says OK to Foster Imposter Chicken Car Racers Foster Farms, a closely held chicken processor, won’t be siccing intellectual-property enforcers on Faster Farm car racers who will compete in the Sears Pointless race in Sonoma, California, on March 6 and March 7. The Livingston, California-based poultry producer sells products that are grown in the region where they are sold and are never plumped with salt water. On Feb. 24, when calling forthe U.S. Department of Agriculture to take a closer look at poultry labeling, Senator Barbara Boxer cited a Foster Farms consumer survey about sodium additives. Part of the 10,000-employee company’s advertising features a pair of artificially plumped chickens from Arkansas trying to pass themselves off as Foster chickens. The ragged-looking pair are known as the “Foster Imposters,” and are seen in many ads driving a beat-up blue 1967 Plymouth Belvedere with a yellow door. They also are featured on a “Just Say No to Plumping” page on FacebookInc.’s social media site. Adrian Smith of Alameda, California, decided to race his 1966 Plymouth Belvedere car in the 24 Hours of LeMons racing circuit, which includes the Sears Pointless race. The endurance race series is limited to cars costing less than $500, and features teams with such names as “Jump the Shark,” “Bad Fish Racing” and “Stoic Boxwrench.” Smith modified his car to resemble the 1967 version, and decked it out with several of the stuffed Foster Imposter figures sold through the poultry company’s Web site. Members of the team also show up wearing costumes that are modified versions of the chicken suits, although they shed them for fire-retardant gear at race time. Far from claiming trademark infringement by the Faster Farmracers, Foster Farms encourages the team in its “pursuit of greatness,” company spokeswoman Heidi White said in an e-mail. In the same e-mail, Ira Brill, the company’s director of marketing, said “this iconic race team is one classic example of the crossover of the Foster Imposter advertising characters into popular culture. We wish these Imposter fans the best of luck in their race.”

Persuit of greatness - heh heh heh! I told the guys they should have called themselves the Faster Disasters, would have been very fitting.

33 comments:

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